FOREVER

ADVERTISING

STANDARDS

Advertising published in the Gay News is accepted on premise that the merchandise offered or services to be rendered are properly described and willingly sold to customers at the advertised price.

Advertising that does not, conform to these standards, or that deceptive or misleading.

is never knowingly accepted.

If any Gay News reader encounters noncompliance with these standards we ask that you contact both the Gay News at (412) 3630594 and the Better Business Bureau at (412) 281-2260.

HOW TO ANSWER AN AD WITH A CODED GAY NEWS BOX NO.

On the envelope containing your response, write:

GAY NEWS CODE

P. O. BOX 11874

PHILADELPHIA, PA. 19128

We will then forward your response

to the advertiser within two weeks

at no charge to you, confidentially

and unopened.

Featuring The Largest, Lowest Priced All-Male Section in Eastern Ohio!

BOOK

MART

17 N. Chestnut St.

Between Federal & Commerce

Youngstown, Ohio

(216) 747-8552 LARGE SELECTIONS LOWER PRICES THAN EVER

Chicken Books Cock Rings Leather Goods Including Leather Jock Straps WATCH FOR

ALL NEW SELECTIONS

NEW!

COMPLETE

HEADSHOP!

LAMBDA PINS WITH CHAINS

AVAILABLE IN GOLD & SILVER

LOCKER RM AROMA $5.00

JAC-AROMA $3.50

Aluminum Inhalers

Available

Magazine & Film Trade-Ins Accepted-50% Off!

NO RIP-OFFS! No Admission Charge

• GAY POCKET NOVELS GAY NEWSPAPERS GAY HARD-CORE MAGAZINES SEX-AIDS

• NOVELTIES ALL-MALE HARD ACTION FILMS

ALL CURRENT

TITLES

24 MINI-MOVIE BOOTHS

INCLUDING ALL-MALE ACTION 25¢

LEATHER

The Scarab Buckle

Highly polished pewter $7.00

with your choice of Dark Brown or Black Belt (please state waist measurement)

NOW AVAILABLE: OUR NEW GIANT CATALOGUE NO. THREE

$2.50

LOW LOW PRICES

(Outside U.S. and Canada: $3.50) (Refunded on 1st purchase over $25.)

FILM NOW AVAILABLE ON RENTAL BASIS!

$16.00

LEATHER FOREVER

1738 Polk Street San Francisco 94109 (415) 885-5773

Please include 10% for postage and handling. BankAmericard, Master Charge, American Express, Diners, Carte Blanche: please give account number & expiration date. Phone orders welcome.

LET A Gay News CLASSIFIED

GO TO WORK FOR YOU!

ORDER FORM

ADD ATTENTION-GRABBING SPICE TO YOUR AD!... FIVE SIZES

OF TYPE

TO CHOOSE FROM! ALL GAY NEWS

ON A PER-LINE BASIS

CLASSIFIED RATES STRUCTURED

TO PLACE AN AD ...

SIZE

Use the coupon and fill it out completely. Compute your cost as indicated and submit by mail to PGN. INC. with check or money .der (no cash, please) All classified orders must be RECEIVED

by PGN, Inc. no later than noon of the deadline day printed on

the editiorial page. Ads received after that date will be held un-

til the next available issue

On the chart to the right, choose e type size you want for each. line and write it's letter code (A. B. C. D or E) in the first block. Then use one block for each letter. number. space or punctuation mark. up to the limit indicated for that type size. NEVER go over the limit. but don't worry if you are a few units under it. NEVER break words from one line to the next.

(Cost example: two lines of size "E" at $2.75 each is $5.50. three lines of Size "B" at $1.25 each is $3.75. eight lines of Size "A" at 75 cents each is $6.00 for a total of $15.25. Let's say you want to run it in three consecutive issues. multiply $15.25 by 3 and should submit a grand total of $45.75.

Gay News

SIZE "B", 25 units per line,

$1.25 per line, STOP WRITING HERE

SIZE "E", 9 units per line,

SIZE "D", 12 units per line, $2.25 per line, STOP WRITING HERE

Gay News

SIZE "C", 17 units per line,

Gay News

$1.75 per line, STOP WRITING HERE

$2.75

per

line, STOP

WRITING HERE

TO ANSWER AN AD...

Contact the advertiser as noted in ad (by phone or by mail.) Allow a reasonable amount of time for a reply. Although PGN. Inc. cannot assume liability for an want ad. we will investigate complaints if made in writing and restrict the advertiser from placing future ads if our investigation concurs with the spirit of the complaint. NEVER send cash through the mail.

Your Name

Address

City

Telephone

Gay News

75' per line, STOP WRITING HERE SIZE "A", 48 units per line,

Please print space or punctuation mark per block Use additional paper if necessary Include area code and/or zipcode

one letter, number,

CLASSIFICATION

For Sale Real Estate Services Jobs Offered Jobs Wanted

Models

Business Personals Individual Personals

Miscellaneous

Male Find-Ur-Mate

(CIRCLE ONE)

Female Find-Ur-Mate Roommates Mail Order Organizations and Aid

We reserve the right to make final classification judgments.

PGN 32

No. of lines Size "A"

75€

State

Zip-

No. of lines Size "B". No. of lines Size "C" No. of lines Size "D" No. of lines Size "E"

x $1.25

x $1.75

x$2.25

x$2.75 Subtotal

No. of issues ad should run x Mos. Code No. Forwarding Svc. $3 mo.

"Forwarding NOT Available To Advertisers Who Charge A Price For A Product Or Service.

(enclose check or M.O.)

Page 2-GAY NEWS Max 1979

"SECTION PHHOUT"